The founder of the party is Salvatore Nicotra, former head of the Belgian National Front (NF). According to him, the name TRUMP is an abbreviation for Tous Réunis pour l’Union des Mouvements Populistes (“All United for the Union of Populist Movements”). The politician explicitly associates the party’s brand with the image of Donald Trump.
It’s not funny and sad, it’s hilarious and deeply depressing.
Every time I want to quote the Smiths’ That Joke Isn’t Funny Anymore, I remember Morrissey is a fascist supporter now.