

I had this fantastic plant-based milk product on my store shelves called “Not Milk”. I really enjoyed it. Had this mild coconut flavor which might turn off some (not me) but anyway, it’s gone now because it was too expensive for the market I’m in.
Meanwhile gallons of milk flow for the same purpose, only subsidized for under half the cost per ounce.
As we do, we stifle innovation ourselves based on our past.




You are correct to a degree, but many places around the world (even in America) have a suburb with a nearby city, and a bus that is mostly empty going from that suburb to said city. Meanwhile, that bus is stuck in car traffic going from where that bus originated (or anywhere on the line) to said city. It gets stuck in the same traffic going back
A lot of it isn’t structural. It’s cultural, it’s people. If you solve “the commute” social problem, the transit problem could be solved.