Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
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I really enjoyed “The Strike” when I discovered them on Spotify, but all of a sudden I noticed all their best songs were gone from my playlists and I found out they made specific albums/songs exclusive to their Bandcamp/physical copies, so I bought them off Band Camp.
I’ve always been kinda mixed on that move like, they clearly know which of their songs people really wanted, and decided to paywall them outside of a service I already pay for, which feels bad in principle. But at the same time, I like their music and I agree with them getting paid what they think they’re worth.
I hove no clear cut thoughts or conclusions, but I can totally imagine different bands/artists trying to find the monetization strategy and platform that works for them and leading to bad experiences for consumers.
I think artists shouldn’t primarily see Spotify etc as a source for monetization, but a way to market their music. Like putting it on YouTube. Most money comes from tours and merch anyways.
And that’s where Netflix etc went wrong. They still think it’s optional to offer the whole catalogue, but long-term it’s the only way these services can survive. Either via this or account sharing.
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Which is why you have to lick the boots of the studios as a streaming service. There’s not much more you can do if you want the whole catalogue. But mb that’s sth that’s just not profitable at this point. Because their cut would endanger your economic sustainability.
But fucking over streaming services is also not a long-term successful strategy for studios if they want to battle piracy.
So either they find enough common ground or illegal streaming etc will grow.